As advertised, the new video for the Insane Clown Posse track “Falling Apart” has debuted at Billboard.com!  It’s a storytelling track, and the video accompanies the story nicely.  The video only features Violent J, and was directed by Ryan Archibald who also directed such Juggalo classics as Twiztid‘s “HA HA HA HA”, ICP‘s “Juggalo Island”, and Blaze Ya Dead Homie‘s “Dead Man Walking”.

Check out the write-up that Billboard.com gave the video, and watch it direct from Faygoluvers below.

From Billboard.com:

Insane Clown Posse has built a brand out of their well-documented history of industry and critical dismissals. For more than a decade, the horrorcore harlequins have proudly anointed themselves “most hated band in the world,” but that may no longer be entirely true: The Marvelous Missing Link (Lost), the first of two released companion albums ICP released in 2015, debuted at No. 17 on the Billboard 200 — higher than Blur’s The Magic Whip, which came out that same week.

Ten months later, ICP shares the video — which Billboard is premiering exclusively — for Lost’s single “Falling Apart,” a horrorcore ballad about psychological — and physical — fragility.

“We couldn’t afford to show all my body parts falling off without looking cheesy,” says Violent J about the video’s concept, which features him losing an eyeball, spitting up blood, and dropping a leg. There’s also a close-up of some B-movie vomit made of creamed corn and ketchup — and a kidney.” A human kidney? “A cow’s kidney!” he says, laughing. “A human kidney would be pretty fucked up.”

Watch the video for “Falling Apart” below.

Since his partner-in-clown, Shaggy 2 Dope, has been sidelined due to back surgery, Violent J begins a rare solo tour on Monday, March 14, with rap royalty Lil’ Eazy-E and Nova Rockafeller as openers. Full dates below:

Violent J’s Solo Charity Tour
March 14: Seattle, WA @ El Corazon
March 15: Portland, OR @ Hawthorne Theater
March 17: Salt Lake City, UT @ The Complex
March 18: Grand Junction, CO @ Mesa Theater
March 19: Denver, CO @ Roxy Theater
March 20: Albuquerque, NM @ Launchpad
March 21: Phoenix, AZ @ Pub Rock
March 23: Las Vegas, NV @ Backstage Billiards
March 24: Los Angeles, CA @ Los Globos
March 25: Oakland, CA @ Big Shots

Websites:

• Watch Insane Clown Posse's New 'Falling Apart' Video: Exclusive @ Billboard.com