Hey homies, OCWeekly recently did a very interesting article on the “Branding of the Insane Clown Posse.” In this article, Shaggy 2 Dope discusses Psychopathic Records inner workings, Hot Topic and Spencer’s not selling their merchandise, ICP’s surge in media coverage and more. Be sure to read the full article at the link below.

Here’s an excerpt from the article:

If you want to see what Shaggy 2 Dope calls “the central nervous system” of Psychopathic Records (and, by proxy, its star attraction, Insane Clown Posse, or ICP), you have to head to Farmington Hills. The prosperous Michigan city located some 30 miles from Detroit houses the brick-and-mortar incarnation of the label launched in the early 1990s by ICP’s Shaggy (a.k.a. Joseph Utsler) and Violent J (a.k.a. Joseph Bruce), plus associates. Utsler describes the headquarters as “a two-story office structure with a huge warehouse in the back” and estimates it has more than 20,000 square feet. All basic Psychopathic tasks are conducted within the building, including the shipment of merchandise, recording (in Psychopathic’s “Lotus Pod” studio) and weekly staff meetings. “Everybody that works at Psychopathic, they’re not just drones—you know what I’m saying? We only hire thinkers and doers. We don’t just hire people that sit around, surfing the Internet, trying to get a check,” says Utsler, who guesses that Psychopathic employs 40 people (not counting tour-related hires).

The full article can be read at the link below:

“The Brilliant Branding of Insane Clown Posse” @ OCWeekly.com

Websites:

• "Brilliant Branding of ICP" @ OCWeekly.com
• Insane Clown Posse official site