In a recent episode of “The Brand,” Jonathan Coachman (The Coach) and the newest addition to the JCW creative team, Vince Russo, sat down to discuss the current state of the industry. For the Juggalo community, the highlight of the episode was hearing Russo’s early impressions of working with Violent J and stepping into the world of Juggalo Championship Wrestling.
​Russo, a legendary and often controversial figure in wrestling history, discussed his decision to bring his talents to JCW. He highlighted the refreshing “no-rules” environment and the total creative freedom he’s found booking for JCW—a massive shift from the corporate red tape he’s dealt with in the past.

JCW & ICP Discussion Timestamps
​[00:15:28 – 00:16:14]: Russo discusses joining forces with Violent J, the transition to JCW, and the creative freedom found outside of corporate wrestling.
​[00:16:15 – 00:18:00]: The Coach asks about the atmosphere of The Gathering, and Russo describes the unique JCW locker room culture and fan loyalty.
​[00:22:14]: Russo cites JCW as a prime example of a promotion that understands its specific audience.
​[00:34:50]: A mention of the Juggalo fanbase as the gold standard for brand loyalty in entertainment.
​[00:48:12]: Russo reflects on how joining the JCW team has been a rejuvenating step in his career.