jigglevitz said
Its does not go that in-depth with their business strategy.

Their secret is they for what ever song would be popular they would then market them like jokers cards onto all types of merch. When they were in the WWF during the milenko era that's when they learned about marketing by observing Vince McMahon. Thats when they started to sell stuff like WWF shop zone. Also saturating their catalog with tons of stuff.

Another important thing to remember is in the 90s-2000s white people liked rap but felt uncomfortable going to black shows due to most lyrics about the black experience in the USA, so ICP had alot of white people gravitate towards their music for that reason. And those white suburban kids at alot of cash to burn.  

they had their merch store up years and years before they joined the WWF in Behind the Paint J even mentions that Vince McMahon complimented them on their website and store.

just google The Rock Riddlebox

and I as a white man saw Fugees/Cypress Hill in 1996 and I felt no fear and was not the only white person there

ICP learned from WWF. They marked themselves like wrestlers ever since WWF days.

the_patriot_smack said

they were wrestlers before they were rappers, what are you like 20 years old?? read the Behind the Paint book or at least listen to the audiobook.

They were selling all kinds of merch 10 years before they entered WWF first Jersey was created riddlebox era they had mail-away forms before the internet even existed and I bought my copy of Big Money Hustlas and Shockumentary on VHS at HMV in Canada.

they were merchandise kings way before they were in WWF because I owned their merchandise before they were in WWF and I live in French Canada  

Its well known they sold stuff before then however their merchandise diversified and improved dramatically during the Milenko era when they where withing the professional wrestling industry. Action figures, jerseys, all types of shit. We all know they were backyard wrestlers since before music. Its well known in their CD booklets they had mail forms.

As for the Rock images, yes you can shut your mouth now. I saw it. He wore a riddlebox tshirt. ICP gave out tons of free merch. It looked cool and why would he not wear it. Probably a workout shirt. If you ever worked out before you know you wouldn't wear the things you like during a session. Does not mean he is a juggalo, if he was he would have been seen with other shirts other than this one isolated incident.  Thats another part of their business genius as well. The joker cards were so eye catching back then when you went to a CD store and you had no idea who they were those joker cards would always turn heads. They were so different from anything else on the shelf.

I dont understand whats with the reddit style of autism with you. The "Let me correct you" " My knowledge makes me a juggalo than you" My post come from a observation of psychopathic business operation. Yours are from some kind of emotional place.

Noone needs to know your sawreee jebroni ass is from cananadada. You proboly look like spenny dressed as a greek rapist.

MASTERWEEDO said
As much a I hate to admit it, Smack is right. You should give the Behind the Paint audiobook a listen, it is easily found on the internet archive.

If ICP learned the merch game from anyone it was KISS, not any of the pro wrestling companies they worked for. They did work as wrestlers before taking rap seriously, and have appeared in just about every major USA wrestling promotion in the past 30 years [except AEW so far]. 

And the merch getting so much better around Milenko was the money the labels put up, ICP finally got the money to do the merch game big, and had the exposure needed to move it. The appearances in all 3 major USA pro wrestling companies at the time helped with exposure, but so did Disney dropping them 6 hours after Milenko was released. The Disney thing was covered extensively by MTV and even more mainstream news organizations and they even got the OG Shockumentary on MTV around the time it all happened.

 

Here watch the Shockumentary, it was filmed before even their ECW appearance.

  

ICP learned marketing from kiss - No shit. They also learned from the original Woodstock guys and made their own juggalo festival if you must get that deep. Is it even worth mentioning here? I never said they where the first bands to sell merch. Simply said they applied WWF/Vince McMahon style business skills to their own, and did this while/after worked with him NOT BEFORE. Ever since they were on WWF their merchandising operations grew to include similar merchandise found on the Attitude era WWF shopzone magazine's sections (if you were even alive to own a WWF magazine subscription or living in the United States to get one). They also were sold at places like grocery store magazine racks.

• Hockey Jerseys ( Similar to Degeneration-X's hockey jerseys )
• Action Figures ( Simialr to WWF's action figures)
• Plush Toys ( Similar to the wcw Bashin Brawlers/ wwf beanie babies)
• More general accessories ( More junk like wallets and other junk )
• WWF did all these types of Merch before working with ICP. ICP did it after they did.

From simple observation - they analyzed how good WWF wrestlers were marketed on the merchandise listed above and took inspiration and applied a similar format to their music operation, since the Milenko era their merch became more dynamic. The 90s was full of other companies making headlines with all types of new fads and junk. It was not like today, the way fads were injected in USA society was different.

Their wrestling promoted them during the Milenko Era - Like anyone had to mention that.

Like if you did not know them wearing Milenko jerseys during WWF and doing the oddities theme song would not promote their music farther. Their face paint was even an option for the WWF Attitude ps1/n64 game CAW.

Being alive at the time WWF Attitude era was the biggest thing on cabel tv and seeing ICP come up and the WWF/ICP world intersecting in the 90s I can confidently say they applied WWF Attitude era merchandising strategy to psychopathic records. You have to be a total burn out to not see it or you were not there to experience it. All I am simply saying is that was part of their " Secret" the video failed to mention.

This is the issue with juggalos is this stupid retarded mentality that goes like this -  I owned more merch, I watched this documentary, I read their book, I went to x show at x city, I was at x during the year xxxx, hence I know more than you! Therefore Im correct and your not. Im more juggalo than you J would like me and not you!

And this mentality is present within 90s juggalos 2000s juggalos and the juggalos that became when ABM and shitty bands ruined the label, and the worst juggalos that became after ICP was on Tosh.O and Workaholics, idk magnet era juggalos if you want to call them that.

What the fuck is that shit? Simply just putting in my 2 cents and commenting on their business procedures, and these fans whom are way to emotionally invested in it try to prove others wrong.

jigglevitz said

ICP learned marketing from kiss - No shit. They also learned from the original Woodstock guys and made their own juggalo festival if you must get that deep. Is it even worth mentioning here? I never said they where the first bands to sell merch. Simply said they applied WWF/Vince McMahon style business skills to their own, and did this while/after worked with him NOT BEFORE. Ever since they were on WWF their merchandising operations grew to include similar merchandise found on the Attitude era WWF shopzone magazine's sections (if you were even alive to own a WWF magazine subscription or living in the United States to get one). They also were sold at places like grocery store magazine racks.

• • Hockey Jerseys ( Similar to Degeneration-X's hockey jerseys )

• • Action Figures ( Simialr to WWF's action figures)

• • Plush Toys ( Similar to the wcw Bashin Brawlers/ wwf beanie babies)

• • More general accessories ( More junk like wallets and other junk )

• • WWF did all these types of Merch before working with ICP. ICP did it after they did.

From simple observation - they analyzed how good WWF wrestlers were marketed on the merchandise listed above and took inspiration and applied a similar format to their music operation, since the Milenko era their merch became more dynamic. The 90s was full of other companies making headlines with all types of new fads and junk. It was not like today, the way fads were injected in USA society was different.

Their wrestling promoted them during the Milenko Era - Like anyone had to mention that.

Like if you did not know them wearing Milenko jerseys during WWF and doing the oddities theme song would not promote their music farther. Their face paint was even an option for the WWF Attitude ps1/n64 game CAW.

Being alive at the time WWF Attitude era was the biggest thing on cabel tv and seeing ICP come up and the WWF/ICP world intersecting in the 90s I can confidently say they applied WWF Attitude era merchandising strategy to psychopathic records. You have to be a total burn out to not see it or you were not there to experience it. All I am simply saying is that was part of their " Secret" the video failed to mention.

This is the issue with juggalos is this stupid retarded mentality that goes like this -  I owned more merch, I watched this documentary, I read their book, I went to x show at x city, I was at x during the year xxxx, hence I know more than you! Therefore Im correct and your not. Im more juggalo than you J would like me and not you!

And this mentality is present within 90s juggalos 2000s juggalos and the juggalos that became when ABM and shitty bands ruined the label, and the worst juggalos that became after ICP was on Tosh.O and Workaholics, idk magnet era juggalos if you want to call them that.

What the fuck is that shit? Simply just putting in my 2 cents and commenting on their business procedures, and these fans whom are way to emotionally invested in it try to prove others wrong.  

once again dipshit they had the Jerseys years before they entered the WWF 

jigglevitz said
Also DX is just an example, the DX jersey was most popular. However the first guy to bring hockey jerseys into the wrestling world was the one and only Bret Hart with his Calgary Hitmen hockey team, you should know that you maple syrup guzzler. And that was in 94'

  

lol sorry to burst your bubble but how could Bret Hart wear a Calgary Hitmen jersey in 94 when there were no Calgary Hitmen until 1995???

who knows who first wore a jersey in wrestling 

Rocco Rock and Johny Gruge wore jerseys as Public Enemy as early as 1993 and then in 1996 Bill Irwin had a horrible gimmick of The Goon where he dressed in full hockey gear with fake skates and all in 1996.

and I would say the nWo jersey was the most popular but that's WCW

That video made me giggle and my man tits jiggle OOOOOOOOHHHHHH WHAT A WONDERFUL FEELING