10:25 pm
October 18, 2012
Calling all '90s kids: Surge is back.
Coca-Cola unveiled the citrus-flavored soda in 1996 as an answer to Pepsi's Mountain Dew. But Surge couldn't compete and was taken off shelves in 2001, to the dismay of what had become a cult-like following.
Thousands of passionate fans have been fighting for its return for years, and today they tasted victory.
Coca-Cola put a limited supply of Surge up for sale on Amazon Monday.
This is just a test, said Coca Cola spokeswomanSheree Robinson.
"It has a big fan base, however, we're not sure how that will translate into sales," she said.
Surge's return is largely due to vocal fan groups like The Surge Movement, which has more than 131,660 likes on Facebook. In 2013, the group raised $4,000 to a buy a billboard near Coca-Cola's Atlanta headquarters that read: "Dear Coke, we couldn't by Surge, so we bought this billboard instead."
Related: Coke to drop flame retardant from drinks
The group also organized letter-writing campaigns and "Surge-ing days," with members bombarding the company's hotline with calls demanding the soda's return.
This is the first time Coca-Cola (CCE) is selling a brand online only, and this could be the way it sells other niche brands, said Robinson. But the company does not have immediate plans to bring any other drinks out of retirement.
A 12-pack of 16 oz cans of Surge costs $14 on Amazon (AMZN, Tech30). It seems like a steep price for some, but for loyal fans it's worth the cost.
"Everyone complaining about the price clearly isn't bent on nostalgia like the rest of us," wrote Morgan Anderson on Facebook.
Orders came fast Monday, and Surge was even temporarily unavailable.
"Just spent $42 on soda... not even mad," posted Zach Lutes.
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December 3, 2012
There is a god!
There's a gateway in our minds
That leads somewhere out there, far beyond this plane
Where reptile aliens made of light
Cut you open and pull out all your pain
Sturgill Simpson- Turtles All The Way Down
3:36 am
February 24, 2014
5:18 am
Moderators
May 22, 2012
5:25 am
January 21, 2014
6:10 am
May 29, 2013
stretchSquiggles said
i miss cocaine... that was one hell of an energy drink XD
Cocaine energy was fucking disgusting. My gas station ordered like 3 crates, and within a week they were on clearance. People only bought them cus we has them for a 1.18 lol.
Blood rains down from an angry sky! My cock rages on! My cock rages on!
6:12 am
August 14, 2014
LTB said
stretchSquiggles said
i miss cocaine... that was one hell of an energy drink XDCocaine energy was fucking disgusting. My gas station ordered like 3 crates, and within a week they were on clearance. People only bought them cus we has them for a 1.18 lol.
I wonder if it was a good alternative for Esham when he couldn't find bath salts.
I'm the neck cutta and I'm one block away...
OCJ_Brendan said
Haha I hope everyone enjoys their Leg Diamond limited edition Beach towels...
6:17 am
February 24, 2014
scruffy said
i drank a lot of surge in college, cuz they were a quarter in the machine, instead of fifty. wasnt really a fan, though.
if i could find jolt somewhere, wed be on to something.
mmmm Jolt! x2 the Caffeine. I would be wired of that as a kid.
stretchSquiggles said
i miss cocaine... that was one hell of an energy drink XD
I remember buying that just to buy it. tasted nasty, but got the job done.. The energy drink was aight too. bought one at a shell.... that was the last time I had one.
I'll fuck you till you love me, Faggot!
-Tyson
6:36 am
May 29, 2013
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9:27 am
April 12, 2013
11:43 am
May 4, 2014
scruffy said
if i could find jolt somewhere, wed be on to something.
stretchSquiggles said
i miss cocaine... that was one hell of an energy drink XD
Strap in, Jolt & Cocaine are available on Amazon at ridiculous prices:
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